When the General Director of Scratch Sound, a serious collector of Vinyl LP’s and 45’s ranging different styles from Rock, Punk, Techno, Dub, Rap, Reggae to Jazz and Blues, asked us to develop the Identity System for his new startup record store we did not esitate to get involved.

During the process we were introduced to the whole team of Scratch Sound, all musicians & DJs, still organizing semi professional gigs and memorable parties in the region.

It was all an experience to work with them, mainly online, reveal their brand story and create an Identity System able to communicate their true spirit.

Through vivid video conferences, it became clear that Scratch Sound’s vision was to create a bridge between past & future top quality music. This insight informed the whole concept.