OBJECTIVES & APPROACH
When the General Director of Scratch Sound, a serious collector of Vinyl LP’s and 45’s ranging different styles from Rock, Punk, Techno, Dub, Rap, Reggae to Jazz and Blues, asked us to develop the Identity System for his new startup record store we did not esitate to get involved.
During the process we were introduced to the whole team of Scratch Sound, all musicians & DJs, still organizing semi professional gigs and memorable parties in the region.
It was all an experience to work with them, mainly online, reveal their brand story and create an Identity System able to communicate their true spirit.
Through vivid video conferences, it became clear that Scratch Sound’s vision was to create a bridge between past & future top quality music. This insight informed the whole concept.
DESIGN & RESULTS
The visual identity of Scratch Sound derives all the graphic elements from the logo symbol. It includes a pattern, circles, semicircles, arrow and two main colors. It is extremely flexible and recognisable.
Every combination of colours and shapes makes each application fresh, engaging and vibrant.
The Visual Identity has been highly praised by Scratch Sound team and the customers alike. The graphic elements became so popular that in a short time any gadget created by the store would mark a new trend in town.
Client: Scratch Sound
Category: Concept & Design
Location: Foggia, Italy